What Media means to me.

 

When figuring out four different media technologies, the use and the target audiences they are intended for the following come to mind with all of the changes that have happened throughout history.

The one that means the most to me is print media, that got its start with the "innovative metal alphabet that made the printing press an agent for mass communication”(Vivian, J. ,2013). Hard to believe but, "more than 500 newspapers and magazines are joining Journalism Online,as the advertising-starved news business seeks refuge in charging for content” (Li, K. 2009). According to Li some 176 daily newspapers and 330 non-dailies, as well as “leading global news websites,” will begin testing 16 different forms of payment schemes, according to Journalism Online. Aimed at those who love to read, but mostly targeting the older generation that like the feel of pages being turned, dog earring their place, and the smell of fresh ink from the local newspaper.

         

“Sound is immaterial and evanescent. You can not grasp and posses it only experience and remember it (Leeuwen, T.,2007).” Sound connects. It asks us to surrender ourselves and to immerse ourselves in the sensory world and in participatory experience. It incorporates and creates communion. "It is communion with each other" (De Buffon,1971:199 & Li, K. 2009). Both radio and music industry rely on one another. Radio, broadcasts music that started out as vinyl records and as technology changed became compact discs and recorded music sites, however there is a downside to this media is that while radio stations get free music from promoters who have been known to bribe radio personnel to play only certain types of music. Aimed at all generations and ages radio is media that also, can be tied to the other two medias motion media and new media.

Motion media is aimed at all generations and all ages depending on the type of movie or television program a person is interested in. No longer are movies black and white with no sound or pipe organ music being played for each scene. Now, they are digitized with high definition sound and special effects that are bypassing some movie theaters and going straight to on-demand. New media technology is actually aimed at the 70’s generation with generation x, y and z’s who are helping the baby-boomers become part of constant changes in how music, television and print media have become digital and easier to store. (Socha, B. & Eber-Schmid, B.,2014)

    Visual technology is increasingly modelled on hearing .Today we share experiences through the exchanging of photographs on our cell phones. No longer, are today’s youth using pictures printed on photo paper to hold onto important experiences, things of importance have become nothing but, pixels and digital programming put all together to form a picture after hitting the send button on the cell phone or computer.  

 http://www.newmedia.org/what-is-new-media.html

Li, K.(2009,Aug.14).Journalism online to build subscription walls for news.Financial Times.

http://search.proquest.com/docview/250228760?accountid=32521

    

Socha, B. & Eber-Schmid. B. (2014).What is New Media.

Van Leeuwen, T.(2007).Sound and Vision. Visual Communication,6 (2),136-145.

http://vcj.sagepub.com.proxy-library.ashford/edu/content/6/2/136.full.pdf+html

Vivian, J. (2013).The Media of Mass Communication.(11th Ed.) Pearson Education, Inc.